![]() ![]() If your business operates in the EU, you also have to comply with the General Data Protection Regulation (GDPR). ![]() In order to implement the Meta (Facebook) pixel on your website, you will need: This will help you to measure the effectiveness of your Facebook ad campaigns, create custom audiences for Retargeting, set up dynamic ad campaigns, and analyze your website’s conversion funnels. You can view all your tracked conversions in the Facebook Ads Manager and the Facebook Analytics Dashboard. The pixel tracks URLs visited, domains visited, and devices your visitors use. ![]() These events can be Page Views, Add-to-Cart, Purchase, Scroll Depth, Time on Page, and more. These actions are called “conversions” and they are interpreted by the pixel as “events”. It loads a small library of functions that you can use whenever a website visitor takes a specific action that you want to track. It relies on Facebook Cookies, which enable Facebook to match your website visitors to their respective Facebook user accounts. In January 2022, after turning the Facebook company into Meta, the company changed the pixel name to "Meta pixel." The Meta pixel codeĪs I already mentioned, the Meta pixel is simply a snippet of Javascript code that you embed into your website. Facebook also discontinued the Conversion Pixel that year. In 2017, the Facebook pixel was updated again to include more tracking options, such as button click activity and page metadata. In 2015, Facebook made it all more simple and convenient by merging both kinds of pixels into a new and improved Facebook pixel. You could only create one Custom Audience Pixel per Facebook ad account, but many Conversion Pixels - one for each web page you wanted to track conversions on. Facebook Conversion Pixel for tracking website conversions (e.g.Website Custom Audience Pixel for retargeting website visitors (AKA Facebook Retargeting Pixel or Facebook Remarketing Pixel).In 2013, Facebook released two kinds of pixels: When the user visits a website, the image with the tag is loaded from this server. The tracking pixel URL is the memory location on the server. ![]()
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